Tivalio
onboardingchurn
Why Improving Onboarding Sometimes Increases Churn
Most onboarding “improvements” don’t ship as reckless guesses. They ship as plausible optimizations: remove a step, reorder a checklist, add an in-app...
Read article →
Blog
event-datapaths
How to Identify Broken Paths to Value Using Event Data
Most teams trying to “fix onboarding” are actually trying to fix a narrative. The narrative goes like this: users drop in our funnel at step X, so st...
Read article →cohortsdistributions
Cohort Analysis Is Not Enough Without Distribution Analysis
Most “cohort analysis” in B2B SaaS is really a comfort ritual: pick a signup week, compute an activation rate and an average time-to-first-value, comp...
Read article →predictabilitygrowth
How Variability Kills Predictability in Product Growth
Most B2B SaaS teams don’t plan growth with Time-to-Value. They plan it with a story about Time-to-Value—usually a single “days to first value” number ...
Read article →stagnationevents
The Moment Users Get Stuck (And How to Detect It)
Most “slow onboarding” conversations start with the wrong artifact: a funnel. The team reviews step-to-step conversion, finds a big drop at “Connect d...
Read article →activationfalse-positives
Detecting False Progress in Activation Metrics
Most “activation improvements” don’t fail because teams are careless. They fail because teams are efficient—at moving a number that sits close to th...
Read article →power-usersbias
Why Your Fastest Users Are Hiding Your Real Problem
Most product teams don’t think they’re being misled by their fastest users. They think they’re being anchored by reality: the accounts that onboard ...
Read article →bimodaldistributions
Bimodal TTV Distributions and What They Reveal About Your Product
Most teams only discover bimodal Time-to-Value (TTV) after they’ve already started “fixing onboarding.” Someone notices the median got worse, or a fun...
Read article →frictionsegmentation
Friction vs Heterogeneity: Two Very Different Product Problems
Most B2B SaaS teams that “care about onboarding” still make the same operational mistake: they see a slow Time-to-Value and immediately treat it as a ...
Read article →TTV-spreadpercentiles
TTV Spread: When Slow Activation Is Not a Speed Problem
Most “slow activation” conversations start with a speed narrative. Someone notices that the median time-to-value moved from 4 days to 6. Or the mean j...
Read article →Page 1 of 2Next