Blog

1/21/2026onboardingvalue

Why Shorter Onboarding Does Not Always Mean Faster Value

Most “onboarding simplification” projects start with a clean story: users are taking too long to get through setup, so we should remove steps. Fewer s...

Read article →

1/19/2026CDFonboarding

The One Graph Every PM Should Look at Before Optimizing Onboarding

Most onboarding “optimization” starts with a dashboard: activation rate, step conversion, time-in-app, maybe a funnel from signup → connect data → inv...

Read article →

1/16/2026metricsincentives

When a Metric Becomes a Lie

Most metrics don’t start as lies. They start as a compromise: an observable proxy for an outcome you care about but can’t measure cleanly. The lie app...

Read article →

1/14/2026percentilesfunnels

Percentiles > Funnels: Rethinking Activation Analysis

Most B2B SaaS teams I work with have a weekly ritual that feels mature: review the activation funnel, debate drop-offs, ship a few onboarding tweaks, ...

Read article →

1/12/2026onboardinglearning

The Difference Between Learning Speed and Product Speed

Most teams I talk to have run the same playbook at least once: “Onboarding is too slow, so users aren’t getting to value. Let’s simplify the product, ...

Read article →

1/7/2026valueactivation

What “Reaching Value” Actually Means (Operationally)

Most B2B SaaS teams have a “value event” that everyone can recite and no one can defend. It’s often a tidy, instrumentable moment—created first dashb...

Read article →

1/5/2026activationvalue

Activation ≠ Value: The Most Common Analytics Fallacy

Most B2B SaaS teams have an activation metric that “looks right,” trends smoothly, and shows up in board decks. It’s usually something like created f...

Read article →

1/3/2026TTVdistributions

Time-to-Value Is a Distribution, Not a Number

Most teams don’t choose to treat Time-to-Value as a single number. They inherit it. A PM asks, “Are we getting faster?” An analyst pulls last quart...

Read article →

1/1/2026TTVaverages

Why Average TTV Is a Dangerous Metric

The most common “mature team” mistake I see with Time-to-Value (TTV) is deceptively simple: you compute a single average, paste it into a weekly metri...

Read article →