Blog

Defining Your "Value Event": A Framework for PMs

A practical workshop-style post. How to choose the exact database event that signifies "Value". Is it ReportGenerated or ReportDownloaded?

The definitive guide to TTV. We define it not just as "speed" but as the critical window where retention is won or lost.

Introducing the concept of "Spread" (P90 - P10). A low spread means a consistent experience.

Why we must be careful saying 'Feature X caused faster onboarding'. Discusses the difference between descriptive analytics and causal claims.

Comparing how a developer tool (e.g., Vercel) thinks about speed vs. how a marketing tool (e.g., HubSpot) does.

B2C wants instant gratification. B2B often involves team setups and approvals. How to set realistic TTV benchmarks for complex SaaS products.

Explains why Average TTV is a misleading metric due to outliers, and why you should focus on P50 (Median) and P90 instead.

The financial argument. If you activate users 2 days faster, you get 2 extra days of habit formation before the trial ends.

Mapping the user journey to find the specific step where 'Time' expands.

A deep dive into the users who take the longest to activate. Are they low quality leads, or high-value enterprise clients with complex setups?