Insight-Driven Product Management: Moving from Dashboards to Actions

"I love making dashboards!" said no Product Manager ever.

Okay, maybe some do. But checking them every day is a chore. This leads to a chronic condition known as Dashboard Fatigue.

• Day 1: You build a beautiful dashboard in Looker/Tableau. "This changes everything!"
• Day 7: You look at it daily.
• Day 30: You look at it weekly.
• Day 90: A crucial metric tanks, but nobody notices for three weeks because nobody logged in.

Pull vs. Push Analytics

The problem with dashboards is that they require Pull. You have to:

1. Remember to log in.
2. Navigate to the right board.
3. Filter the date range.
4. Scrub the data with your eyes to find anomalies.

This assumes you have unlimited cognitive bandwidth. You don't. You have a roadmap to manage, tickets to write, and stakeholders to calm down.

Modern analytics must be Push-based. The tool should watch the data for you.

What is an Insight?

An "Insight" is not a Chart. A Chart is raw data: "Sessions: 5,000". An Insight is processed intelligence: "Mobile Sessions dropped 20% while Desktop stayed flat."

Tivalio is designed to be an Insight Engine, not just a Chart Builder. We run statistical checks on your Time To Value distributions 24/7. When something moves outside the expected variance, we push it to you.

The Anatomy of an Actionable Insight

For an alert to be useful, it needs three components:

1. The Context: "For users on the 'Free Plan'..."
2. The Change: "...Time To Value increased by 25%..."
3. The Why (Hint): "...correlated with a drop in 'Template Usage'."

Bad Alert: "TTV is down." (Action: Panic? Go fishing?) Good Alert: "TTV is down for Free Users who skip templates." (Action: Investigate the template picker UI).

From Insight to Hypothesis

The goal of Tivalio isn't to replace your judgment. It's to accelerate your scientific method.

• Old Workflow: 4 hours of exploring data -> Finding a correlation -> Making a hypothesis.
• New Workflow: Receive Slack notification -> "Huh, that's weird" -> Click to VS Mode -> Make a hypothesis (5 minutes).

Speed of insight leads to speed of iteration. And speed of iteration is the only long-term competitive advantage in SaaS.