From Insight to Action: A 4-Sprint Plan to Fix TTV

You have Tivalio. You have data. You know your TTV is slow. Now what? You can't fix everything at once. Here is a realistic 4-sprint roadmap (8 weeks) to turn insights into speed.

Sprint 1: The Audit (Measure)

Theme: "Stop Guessing."

Goal: Establish a reliable Baseline.
Key Tasks:
1. Define your core Value Event (e.g., Report Generated).
2. Integrate Tivalio (or SQL script).
3. Identify the Global P90 baseline (e.g., "3 days").
4. Identify the biggest Time Leak step (e.g., "Email Verification takes 2 hours on average").

Sprint 2: The Hypothesis (Understand)

Theme: "Talk to Humans."

Goal: Design the Fix.
Key Tasks:
1. Use VS Mode to isolate the struggling segment (e.g., "Users on Safari").
2. Interview 5 users who churned at the leak step. Ask: "Why did you stop?"
3. Draft 3 solution ideas (e.g., "Remove the field," "Add a skip button," "Change the copy").
4. Pick the highest impact / lowest effort fix.

Sprint 3: The Build (Improve)

Theme: "Ship It."

Goal: Deployment.
Key Tasks:
1. Implement the fix (e.g., "Add Skip Button to Team Invite").
2. Ensure analytics track the new path (skipped_invite event).
3. Release to 50% of traffic (A/B Test) or 100% if confidence is high.

Sprint 4: The Verification (Watch)

Theme: "Did it work?"

Goal: Validation.
Key Tasks:
1. Wait for the Censoring Window (e.g., 7 days) to ensure data validity.
2. Compare Cohort (Sprint 1) vs. Cohort (Sprint 3).
3. Did P90 drop? (Speed).
4. Did Conversion rise? (Retention).
5. Did TTV Spread compress? (Consistency).

Conclusion: The Loop Continues

If it worked: Celebrate, write a case study, and pick the next bottleneck. If it failed: Go back to Sprint 2.