Blog

How to Run an A/B Test Specifically for TTV

A step-by-step guide. 'We removed the credit card field'. How to measure if it improved TTV or just signup volume.

Distinguishes between the "Aha!" moment (First Value) and the "Habit" moment (Extended Value). Why you need to measure both separately.

Arguing that saying '30% activated' is meaningless. It must be '30% activated within 7 days'. Time is the context.

This post argues that TTV stops only when the user *gets* a result, not when they *do* a setup task.

Introduces the Tivalio framework. Watch the metric, Understand the why, Improve with experiments.

How TTV differs when a Human is involved (CSM onboarding) vs pure Self-Serve. Can Tivalio measure both?

Explore the user's mindset during onboarding. Why every extra second introduces 'cognitive friction' and kills retention.

What happens if a user signs up on mobile and finishes on desktop? Ensuring TTV counts the full duration across devices.

Best practices for naming events so they are usable for TTV. why 'button_clicked' is bad and 'project_created' is good.

Strategy for products with long technical setups. How to give a 'mini-value' moment before the setup is done.

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